"Mass Communications" is a broad term. The following table provides more detail, showing the many varied uses of Consumer Translations services.
Every industry, from banking to travel & leisure, has its own communications needs. These are just some of the potential uses for translated mass communications:
There are many more applications of our services than marketing communications. For example, if there is an automotive product safety recall: how can a company be sure to reach everybody that has bought that product – and know that they understand the safety issues involved? Legally, "best efforts" are required to reach all affected consumers. If 10%-30% of your target population can't read the language of the warning, that is not "best efforts" and is not effective. Translated warnings and legal notices will help foreign-born consumers to understand their risk, and can lower your legal risk and insurance costs.
With translations available online, advertisers will reach many more prospects – including those who continually discard materials they cannot understand. Consumer Translations offers you a simple way to increase market penetration, communicate better for every possible need, and reach your entire customer base – perhaps for the first time.